Picard est une entreprise française bien connu de produits alimentaires surgelés.
Contexte
La responsable SEO souhaite tout d'abord des fiches catégories pour renforcer la visibilité des pages qui génèrent le plus de trafic. L'objectif : se positionner sur des requêtes transactionnelles.
Ensuite rédaction d'articles de blog sous format astuce pour aider les internautes à cuisiner les produits surgelés Picard. L'objectif : se positionner sur des requêtes informationnelles.
Solutions mises en oeuvre
Rédaction
Rédaction de 100 fiches catégories
Rédaction de 3 articles de blog
Optimisation
Optimisation des contenus selon un mot-clé donné
Utilisation de 1.fr et de Ranxplorer
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visites par mois
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er «cuisson chou fleur »surgelé
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er sur «haricots verts vapeur»
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